Research on Chinese live broadcast marketing and sustainable consumption intention under the internet environment

Marketing and the Internet: a Research Review

Formative Research on a Social Marketing Campaign to Promote the Consumption of Healthy Breakfast and Snacks: A Qualitative Study

Background: The elimination of breakfast and the high consumption of low-value snacks are becoming more frequent and common among adolescents. Nutrition is a complex behavioral phenomenon that is associated with the specific cultural and environmental issues of each society as well as psychological features.This qualitative research was conducted to identify factors affecting breakfast consumpt...

Research on the mode, approach and application to enterprise management under internet of things environment

The internet of things is in the starting stage in terms of relevant technical standard, application service and industry. This paper studies the mode, approach and application to enterprise management under Internet of Things environment. Through the research of this paper, it makes advantages of national and governmental support policies at all levels.

Research issues in sustainable consumption: toward an analytical framework for materials and the environment.

We define key research questions as a stimulus to research in the area of industrial ecology. The first group of questions addresses analytical support for green engineering and environmental policy. They relate to (i) tools for green engineering, (ii) improvements in life cycle assessment, (iii) aggregation of environmental impacts, and (iv) effectiveness of a range of innovative policy approa...

Fingerprinting Codes for Live Pay-Television Broadcast Via Internet

In recent years, with the rapid growth of the Internet as well as the increasing demand for broadband services, live pay-television broadcasting via internet has become a promising business. To get this implemented, it is necessary to protect distributed contents from illegal copying and redistributing after they are accessed. Fingerprinting system is a useful tool for it. This paper shows that...